Experience & background
Résumé
DownloadSenior Product Designer with 8+ years of experience leading end-to-end UX across gaming, professional services, and enterprise platforms at Electronic Arts, Zynga, and PwC. Specializes in data-informed design, scalable design systems, and close cross-functional partnership with Product and Engineering to ship features that drive measurable business impact — including $7.4M+ in monthly revenue and $670K+ in annual cost savings.
Experience
Experience Designer II
- Own end-to-end experience design for the D2C pod managing EA's Webstore across the full purchase journey
- Led UX and design strategy for 2–3 key Webstore features, partnering closely with engineering and product management, contributing to a revenue share improvement from 33% to 41% YoY
- Built and maintain the Webstore design system, ensuring consistency and scalability across product surfaces
- Driving a strategic initiative to rebalance Webstore revenue split (IAP to direct) from current levels toward a 50/50 target
Experience Designer II
- Pioneered Zynga's Webstore as a new cross-game product offering, architecting a scalable template design system generating ~$7.4M+ monthly in revenue
- Launched the Webstore with Words With Friends, Zynga Poker, and Empires & Puzzles, scaling it to 12+ additional games with seamless cross-app authentication
- Led the end-to-end redesign of LocManager, Zynga's legacy localization tool, designed to reduce manual effort by over 47% and bugs by 34%
- Designed and managed core UX flows for token minting on Zynga's first Web3 game platform (visitsugartown.com)
- Led design efforts across Zynga's main corporate websites, delivering ~$670K in combined annual savings
- Led design of an internal design system for consistent, scalable product creation
UI/UX Developer
- Designed and developed UX for a leading global hospital service platform, driving a 27% increase in user retention and new user acquisition
- Partnered with Emerging Tech Advisory to design digital products for top healthcare and hospitality clients across the US market
- Delivered strategic digital solutions spanning healthcare, insurance, hospitality, and energy & utilities, applying emerging technologies
AI Integration
Figma Make & Vibe Coding
- Applies AI-assisted workflows for ideation and problem solving
- Generates rapid, testable prototypes to validate concepts early
- Prototypes interactions and micro-animations to refine motion design
- Vibe-coded interactive prototypes from Figma concepts by feeding AI models project context via markdown (.md) files and connecting through Figma's MCP integration
Education
Bachelor of Engineering (B.E.)
Skills
Product Design
User Research & Analysis, Data-Driven Design, Competitive Benchmarking, Funnel Analysis, User Flows, Product Strategy, Heuristic Evaluation, Data Visualization, Workflow Automation
Experience Design
UX Research, UX Strategy, Design Thinking, User-Centric Design, Information Architecture, Interaction Design, Prototyping, Wireframing, UX Audit, Visual Design, Accessibility, Design Systems
Design Tools
Figma, Adobe XD, Sketch, Miro, Zeplin, InVision, Azure, FigJam, Photoshop
UI Development
HTML, CSS, JavaScript, Sass, React, Tailwind CSS, AI-Assisted (Vibe) Coding
Product Management
SQL, Scrum, Agile, Jira, Airtable